3 DIFFERENCES IN MARKETING AND COMMUNICATION BETWEEN THE US AND EUROPE
Since living in America I experience many differences in marketing to what I was used to from Europe. Technology is changing the way we communicate a lot and I want to share some recent, bewildering experiences I had here in the US.
As I have a marketing background I love to take notes on how different companies advertise their products in the US compared to Germany. There are a few very decisive differences I have found so far. Let me know what you experienced so far.
YOU CAN’T CONTROL YOUR OWN MOBILE NUMBER
In the US marketers are allowed to purchase your phone number in order to call you and sell their products. This is especially common in the B2B sector. I can’t count anymore how many machines are calling me each day to sell me student loans or ask me to apply for a job of one of their clients. Although I am always opting out during these calls (you can do that by pressing the individually allocated number) there seem to be more calls like these every day. The longer I live in the US the more calls I receive per week.
Interestingly these calls are hardly ever well targeted! Also it seems as they are giving out old numbers without much break. I so often get marketing calls for the guy that had my number before me. He seemed to be a very active shopper 😉
THE EXTENSIVE USE OF COMPUTER VOICES AND ARTIFICIAL INTELLIGENCE
It will be just a matter of time till we will experience this in other parts of the world as well but it is very interesting to see how companies in the US already use artificial intelligence in daily life email communication as something completely normal. At least I have not experienced it to that extent in Germany yet. One example: I was writing with a business contact about our next appointment. She referred me to her assistant not making it transparent to me that her assistant is actually a machine. In the following days, I was texting back and forth with her machine about the appointment and important aspects of a bigger event coming up without me noticing that I was actually talking to a machine. When I found out I was amazed by the thoroughness of her answers and the way she asked questions back. She was even funny. Back then I wondered why I can’t find her on LinkedIn to connect, now I know why 🙂
Let's connect on Social Media
Want some good vibes in your mail?
When you are flipping through a magazine it’s funny to see that pharmaceutical companies usually need more than one page as they have to include their prescription leaflet. In this way, you have one colorful page but 2 added pages only with text that nobody will read but you have to pay for that advertisement space as it is legally required. From my perception, this stresses the side effects a lot but it seems to work here. I wonder how expensive these ads are!
Of course, there are way more differences such as the use of credit card information or patriotic branding of products but these are the ones that called my attention this week.
Would love to hear which differences you experienced and whether you are called by tireless machines each day as well 🙂
Thanks for sharing the love and stopping by
Share this article with a friend and share the love:
You also might like:
What do we know about expat partner career?
What do you actually know about expat partners and career planning? Numerous extensive academic studies have dealt with the question of how the career of partners who go abroad for a certain period of time for the partner’s job is affected. In this article, I’ll give you a quick run-through of some of the hot topics that are known about this.
Quick Steps to Re-enter the workforce
Re-entering the job market after a longer career break can be a daunting task. Many people who take time off from their careers for various reasons such as raising a family, caring for a loved one, or pursuing further education can find it difficult to re-enter the workforce. This is because the job market is constantly evolving, and the skills and experience that were once valuable may no longer be relevant. However, there are ways to succeed in re-entering the job market and I am sharing them here in this blog post and in my free guide book.
Support services for accompanying partners abroad
The well-being of the accompanying partner on traditional corporate assignments is not only in the interest of the partner and the family but also in the interest of the company sending the family abroad. Countless studies show that a struggling accompanying partner is causing a higher ratio of earlier returns or unsuccessful postings. In this blog post, I am covering the different aspects of company support. You will learn what kinds of support aspects you might be able to receive and motivates you to take your own adjustment abroad seriously.
Changing values in the job market 2023
The beginning of the year is always a time for reflection and it is therefore not surprising that many people also consider whether their current job or employer still suits them. In today’s blog post, I summarize a few interesting facts from a Europe-wide HR study on changing core values of employees. This will give you a good feeling of where you stand compared to others – even when you are thinking about re-entering the job market, these facts are very helpful to get a feeling for the new value construct of the job market 2023.
The secret ingredient that turns a profession into a vocation
In psychology, many scholars have already addressed the question of what the difference is between a profession and a vocation and why people who are lucky enough to have found their vocation are so much more fulfilled in their lives. In this blog post, I’ll give you insight into the fundamental distinction between a profession and a vocation, and let you in on the secret ingredient discovered through research that turns a profession into a vocation.
Turning a hobby into a profession: A check in 2-years later
In this blog post, our first role model Leonie looks back on her professional path over the last two years and allows us to have a peek into her personal journey to turn a hobby into a profession. She shares her learnings as well her passion projects for 2023. As many of you loved this portrait I am so happy to be able to present a follow up to you!